all different shapes and sizes, strap your cords, headphones. gum. >> i would never put anything in there, but nice for certain people. this is genius, i have left cable and cords in the those. >> makes them stand out, it stays on the cord the whole time, from nice you $16, sort of use it to charge your phone anywhere. >> bright color, to remind to grab it. >> don't leave the cord. >> that last look in a hotel and -- >> that is brilliant. >> so cute, right? so you guys, have you heard of noise canceling technology? if you are on an airplane, there is a crying baby, a noisy neighbor, you flip a little switch on these head phones and the world goes away, amazing. >> what do you get instead? >> like a combatting frequency that cancels out all the ambient noise. >> wear them at home, too? >> yes, you can. >> brand new from beats, the executive, really, really comfy fit for the airplane. >> are they comfy, light? >> what? are you talking?